Blog

Customer journey mapping is becoming more prolific in B2C, as companies realize that to understand how customers interact with their websites, products, and utilize customer support, they need to conduct deeper research into all of their brand’s touch points. But intere...

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketers are ever-present thro...

Here are our suggestions for making sure that the contact centre is better equipped to deal with impatient customers.  1. Ensure That Service Levels Are Being Met… Across all Channels Just because the customer isn’t using the phone doesn’t mean that they are not in a...

The rise of experiential marketing — and its proven efficacy — has given birth to a new era of experiential stunts. Take Amazon’s “Jack Ryan” exhibit, which took San Diego Comic-Con by storm in 2018. The stunt was huge and gave people the chance to live the life of a CI...

Any person who has worked in the digital company is aware of the difference between B2B and B2C business structure, but many of them might not be familiar with the sales strategy followed by these business models. There is a stark difference between the sales strategies...

Audio content—everything from traditional podcasts to Facebook’s newly introduced Live Audio feature—is a niche medium growing rapidly as technology becomes more ingrained in our lives. It’s clear I value audio content, so I can see why brands are eager to jump into thi...