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Fans are growing. The likes are pouring in, videos are shared in huge numbers and tweets are catching new fans across the globe. As a result, brands need to create specific social media strategies to connect with their customers. One of the biggest advantages is that y...

You’re not going to succeed through manufacturing, distribution or information power—those have all been commoditized. If you want to succeed, roll up your sleeves and do the work of building your customer experience. Don’t become irrelevant to your customers, which ...

How well an agency capitalizes on marketing trends can make or break it, so keeping an eye on the latest is essential to get ahead of the competition. From simpler strategies, such as influencer and micro-influencer marketing, to larger, more complex methods, such as...

Outsourcing is one of the best ways to run a company in 2021. Given that you can find almost any product or service through your web browser, there is no need to do things in-house. Furthermore, the quality of services like data mining is usually high. Even though...

Did you know that 65% of people's job titles change every year? That number is staggering, but if you’re an investment sales professional, it probably doesn't come as too much of a surprise to you. One of the hardest parts of any sales person’s job is calling on the ...

  Note: This article is written for established companies who are looking to grow their business and reach new customers online. If you’re a freelancer or start-up, you may find it beneficial to start small and grow your own online presence. The learning experienc...