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The economic effect of the COVID-19 virus pandemic will be world-wide. The situation is unprecedented in every country where the economy has been locked down, so that commercial and cultural activity has ceased by order of their respective governments. Economic life ...

Understanding how to respond to online reviews is essential for businesses across all industries. Indeed, 89% of consumers read business responses to online reviews. How should manager responses differ for positive and negative reviews? How does manager response time im...

In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ar...

Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and l...

More than 50% of consumers said they want to text with their favorite brands. Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popu...

At long last, the handshake (metaphorical, or literal, or both) has arrived. The deal is sealed and the client is signed, so it’s time to celebrate. Gather everyone to dish out the appropriate praise. Who put the most work into the pitch? Who nailed the prospect researc...