Blog

We define customer data analysis, before sharing how it can be used as a tool to improve performance across the whole organisation.  What Is Customer Data Analysis? Customer data analysis is the process of looking for patterns in your customer data, with the intentio...

Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping i...

Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. As the world battles the Coronavirus pandemic, your business and its content marketing action plan must also be suff...

Warm calling starts by selecting a prospect based on your business goals. The more carefully you’ve considered your buyer personas and segmented your list of prospective buyers, the better. 3 Things to Look For Before the Call   Once you’ve identified a ...

When it comes to relationships, most are like coffee – the warmer, the better! That’s definitely the case when you want to connect with a decision maker by phone. For decades, cold calling was seen as one of the most powerful tools in any sales pro’s kit. However,...

It is believed that approximately 1,722,000 people regularly work from home in the UK. But most organisations, both large and small, are now having to adopt remote working practices  in response to coronavirus. Estimates suggest that anywhere between a quarter and a ...