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In addition to the processes listed before, here are a number of potential benefits that you will likely realize after implementing RPA technology. 1. Increased Employee Engagement Employee experience will improve, and not necessarily just in the contact centre. Just...

Our panel of experts define robotic process automation (RPA) and discuss the benefits that your contact centre can obtain from implementing the technology. What Is RPA? Robotic process automation is technology that enables businesses to automate manual tasks, hel...

Content has become the foundation for so many of your most critical marketing tasks. If it’s not effective enough, things like demand generation, mid-funnel engagement, account-based marketing, and top-of-funnel lead generation will suffer. But consistently creating...

Email marketing is among the most effective methods of reaching and converting your audience. In fact, one study found that 76 percent of subscribers make purchases after receiving marketing emails, which is probably why 97 percent of businesses use email marketing thes...

Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help driv...

While attending the Fortune Brainstorm Tech this year, I heard from leading executives of companies like Walmart, Mattel, Ford, Intel, Qualcomm, Target, Macy’s, and others on a wide range of topics, including the challenges on leading digital transformation and innovati...