Blog

Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in the year, LinkedIn made its Stories option available to all users late last month, providing another way to connect with your LinkedIn audience and share relevant updates. Sto...

Analysis and measurement is foundational for content efficiency. Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the perform...

Don't be a slave to dumb rules. Because bending and breaking company rules can often lead to better customer experiences. I get it. Companies need to protect themselves. Companies have been sued for something frivolous and stupid. In response, they enact policies tha...

If your business is like so many others trying to survive the pandemic, most or all of your workforce has probably been working remotely in recent months. In fact, a survey from Gartner found that almost 50% of organizations let 81% or more of its workforce work from h...

Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? The t...

Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t need a vacuum for this one. What is e...