Blog

It was already clear in 2021 that businesses required both data transformation and digital transformation, in order to generate transformation in customer experience. This year, as Merkle identifies in its ‘2022 Customer Experience Imperatives’ ebook, focusing on thr...

While many marketers focus on getting the right content viewed by the right people, getting noticed is only half the battle. What keeps customers coming back to your business again and again is engaging content. Holding your audience’s attention and encouraging them ...

Your sales team's performance directly impacts the rate at which you can accelerate revenue and grow your business. But your team's ability to nurture leads and close customers is often an indication of how well you set them up for success. It can be difficult to equ...

Whether it’s trying to book a haircut at a local salon or a meeting with a colleague in a different time zone, manual appointment scheduling is a time-consuming task. It’s also a process that’s prone to human error. Local businesses can experience a direct loss of re...

Artificial intelligence and machine learning will transform the world of business in many ways, namely through automation and more streamlined operations. When combined with nuanced data and behavioral information, it can both predict and react to various events, doi...

About International Women's Day International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide ...